Assignment 25A – What’s Next?

Existing Market:

I would like to expand my product by not just having the machine work for cars, but also other engine vehicles such as motorcycles, scooters, etc. I would hope that this product would serve everyone equally and satisfy them, but reviews and feedback will be taken into consideration if changes are needed to be made. Also, if manufacturers decide to purchase this product for their new vehicles, I would also like to have them work with their past customers to help install the machine into older cars.

They like the idea of expanding the market by adding scooters and motorcycles. They would like to see this product sell in stores and not just from online and car manufacturers. One interviewee liked the idea of selling them in different colors. Another mentioned to also sell regular breathalyzers as well that can be put in a purse or even as small as putting it in your pocket. The third interviewee mentioned how colleges and universities should regulate this product with people who buy parking decals to have the machine installed into their vehicles.

All of the feedback received was definitely reassuring that this opportunity exists and that this product can and will be very beneficial for society. I think feedback is the most important aspect when trying to branch out to different markets and new customers. You won’t be able to sell your product if your current customers do not approve of changes made to your product. The three interviewees definitely saw a future in my business and thought it would make a difference.

I will try out the new ideas that were given to me from the 3 customers that I interviewed. Making regular breathalyzers is a good idea because it will allow me to branch out into other parts of the market and not just solely on the machine made for vehicles.

After speaking with these customers I am very confident that I will be successful in the existing market. Not only will my product reduce the fatality rate and save lives, but it will help people make better choices in life and realize the more important things that others take for granted.

New Market:

A new market that I have not really focused on are people older than 30. People of all ages drink and drive, but it is more common to see teenagers who are underage drinkers and college students to get into an accident while intoxicated. Some think that as you get older you become wiser, but in this case it is not true. Some think they are experts at having a few drinks and being able to drive themselves home. No matter how good you are at driving while intoxicated, there is still a risk that you are putting on yourself and to those around you. It is still illegal to do so no matter the age.

I would take into consideration the feedback received from the previous customers and advertise my product in stores such as Target and even Publix which is most common for middle-aged people to walk in.

I interviewed two adults that are parents to teenagers and college students. They thought my product would be very helpful for their children.

The first customer I interviewed, who did not wish to be named, thought only of this product to be for their child and not for someone their age. He does know of friends his age that do drink and drive and thinks it would be a great idea to sell to those of his generation. He didn’t think I should change anything about size and color, etc. and thinks it is very generic as to everyone liking it no matter the age.

The second customer, Josh, thought this product should be sold to people even older than him. He has seen some accidents occur due to intoxicated driving and it was not because of a young driver. He agrees that this issue is being caused by drivers of all ages. He also did not think I should change anything about the product and leave it the way it is. He thinks by expanding this product to be sold to all ages would definitely be helpful in this new market.

I learned that there is just as much of a need for my product in this market as there is with my existing market. I was surprised to hear that these customers thought it would be a great idea to advertise and branch out to all ages and encourage to buy my product.

I was not expecting for this older market to approve of my product with people their age. Also, I was surprised when both customers said my product was fine as is. They both thought it was set up well enough for anyone of any age to purchase. This market is just as attractive as my existing market. I think both markets are just as important and need to be emphasized on in order to make a difference.