Assignment 21A – Reading Reflection No. 2

The general theme of the book mostly talks about what it takes to be successful at social media. These tips and/or guidelines that they provided work best for those who are experts with social media, but anyone can still find these tips very useful.

This book spoke about “how to feed the content monster.” I feel like this correlated very much with the way we have had to arrange and interconnect with our potential market for our product that we have created. In the book it says to figure out what kind of people you want to attract to be able to make money. It also talks about finding out how to develop your social profile to perfect its posts for your followers. This is very similar to some exercises we have done in class such as speaking with potential buyers that fall into the categories of our market and interviewing them. Also, we have had to speak to market experts and suppliers to gain more knowledge on our ideas. 

It also talks about including photos in your posts. We have done that a few times with our assignments to post in our blog. Feedback was also another topic discussed in the book. We provide and gain feedback in this class every week based on the peer reviews. I feel that this is very helpful so that you know whether your social profile is useful or productive, or if you need to make changes to better target the people you want.

I would suggest having an assignment where the students have to posts something about their product to their twitter account to see what kind of responses they would get from their followers through their social media account.

I appreciated that they included some humor within the book. You rarely ever see humor in a book, so reading this was very entertaining. It helps you put the life experiences into reality better. My favorite line that he used to describe these tactics of social media is that they are “great stuff, no fluff.”