Assignment 18A – Create a Customer Avatar

He lives in a big city, such as San Diego, California, which has a higher percentage of fatalities due to drinking and driving. He is 22 years old, about to graduate from college and lives a few hours away from his family for school. He enjoys watching and playing sports. He watches mostly ESPN or any channel that has a sports game on. He also likes to hang out with his friends and roommates and goes out to bars and clubs on the weekends for fun.

He drives a 2016 black Ford, Mustang. He doesn’t drive to school because there is limited parking so he takes the bus instead. He uses his car mostly for necessities, but occasionally drives when going out with his friends. He finds himself pressured sometimes to be the driver of the group since he is one of the very few that has a car. He does not feel comfortable driving to places when he knows that him and his friends will be drinking that night.

In common: I also have a car in college and live away from my family. Almost all of my friends have cars here in UF so we alternate who drives to places. I do feel that I too sometimes do not feel comfortable driving somewhere when I know we will mostly likely drink. Instead I suggest to call an Uber so that none of us have to drive with a few drinks in our system. I don’t think it’s a coincidence. I think it’s just something that is very common with people in their 20’s. This is a very big issue with our society and percentage rates of fatalities keep rising every year. Fatalities rise between Thanksgiving and New Year’s. We need to continue to be very careful especially with the holidays coming up.