Assignment 19A – Idea Napkin No. 2

1. You 
1. My name is Lourdes Rodriguez. I’m a senior studying Construction Management in UF’s Rinker School of CM. I would say that my talents are being good in sports and also that I’m very handy with household chores. I have a lot of experience in Hispanic culture since I am of Cuban descent. I’m a very good listener. I have a passion for adventure and I aspire to be a great mother and have a big family. If I were to start this concept, I think it wouldn’t just affect my life but also many others in the world. I would feel so at peace to think that there would be less people being affected by the issue of impaired driving.
2. After speaking with the five closest people to me, I am very determined to make sure this product works to its best ability and that there are no bugs to it. I want to make sure this product will be useful to anyone at any age and is accommodating to those interested.
2. What are you offering to customers
1. I am offering a product that can be bought individually or sold by the bulk to car manufacturers that helps prevent drinking and driving over the legal limit which is 0.08% BAC. I am solving the unmet need of people not feeling safe on the road afraid to get hit by a drunk driver. I am helping those who do not realize the danger of this issue. I am helping those 28 or so people that get killed every day due to a drunk driver. I am helping car manufacturers with a better sales pitch to parents who want to buy their teenage kid a first car. Many parents are worried of their children with peer pressure and drinking underage.
2. Nothing has changed here. I still want to make sure everyone is safe and try to avoid this danger as much as possible.
3. Who are you offering it to?
1. I am offering this breathalyzer machine to individuals and car manufacturers. Individuals include anyone who owns or drives a car. The age range is different in every country, but for purposes in the U.S. can range from 15 to 80s. I am offering it to people who have had the experience of drinking and driving and do not want to commit the act again. I am offering it to college students who are more likely to drink and drive because of peer pressure. I am offering it to parents to input it into their child’s car to prevent underage drinking. I am offering it to individuals because not everyone has a new car, let’s say new within the last 5 to 6 years. Lastly, I am offering it to car manufacturers to begin inputting this machine into new vehicles so it can eventually just become another accessory that every car would have.
2. I would like to make more of an emphasis on teenagers and college students. It seems that this age range is more common for drinking and driving to occur. It is very important that parents take this product into consideration and put in in their child’s car to prevent any more accidents or fatalities due to impaired driving.
4. Why do they care?  
1. I believe many individuals will pay money for this product because society has a major focus on this issue and have been promoting sober driving for a while now. This issue is only getting worse every year. By buying this product it would prevent people from actually starting up a car and driving it while impaired. Car manufacturers would buy this product because they are always following trends that are happening in society, and one trend in particular is sober driving. By implementing this machine into their new car models, it shows people that the industry is worried about your safety on the road. I believe many will buy this product to ensure their own safety as well as for their loved ones.
2. Based on the feedback I received, many people would buy this because they care for their loved one’s safety. Mothers are worried of their children anytime they walk out of their homes. They would feel much better if they knew that drinking and driving wouldn’t be an issue if this product were installed into their vehicles.
5. What are your core competencies? 
1. Compared to other preventatives of impaired driving such as Uber, Lyft, cab services, this product will only cost you money one time. Once installed in the car all you have to do is use it. There’s no charges every time you want to get in the car to go somewhere. It has worked very well for those who have multiple DUI’s and I can’t see it not working for the average person. I also know of people who have first-hand experienced using this product and can give positive feedback on the machine itself.
2. This is a very real issue that has been going on for quite some time. Not much has been done to prevent the fatality rate from further decreasing in the United States. Many more people have become aware of this issue and have spread the word of the danger, but that is not enough.  
6. In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 
1. I do believe that these elements can fit together. However, I do not have any capital or networking to be able to follow through with this product. I believe that if I pitched this product to individuals and car manufacturers, then I would gain backup and be able to move forward and begin producing the machine. Secondly, I feel that I am out-of-joint with a percentage of people that I put into the category of the purchase of this machine. There are people that will not buy this product, nor want to buy a new car in the near future with it. There are individuals who do not drink at all and others who do but know their limits to not drive impaired.
7. "Feedback memo"
1. I only received feedback from one person and they emphasized on the importance of safety and your loved ones. I mentioned the importance of purchasing this product especially for teenagers and college students since they are more likely to commit this act. Based on the feedback the person mentioned how many parents, especially mothers, are worried for their children so they would definitely be interested in having this product in their vehicles. Safety is the most important thing for parents. This product would keep people off the streets driving while drunk and would save many more lives. This would also help decrease the fatality rates around the United States due to impaired driving. We can save many lives by just reducing the amount of people while driving impaired.