Assignment 20A – Growing Your Social Capital

Domain expert

1. Who they are and what their background is.
1. Jimmy, Lieutenant/Assistant chief in Miami Shores, FL.
2. How this person is a “domain expert”
1. He deals with different cases every day, sometimes consisting of drunk people, sometimes even drinking and driving. It can be from him stopping a car and finding the driver to be intoxicated or from receiving a call to head to an accident caused by a drunk driver.
3. A description of how you found the person and contacted the person.
1. He is a family friend that has been an officer all his life. I called him to ask him a few questions.
4. The nature of the exchange: what favor did they do for you? What is the return expectation? 
1. I explained to him the class that I’m taking and the product that I have come up with to help prevent drinking and driving. I asked him about current statistics that he and his coworkers encounter every day. I also asked what the most common excuses are as to why the driver says they committed the act.
5. How will including this person enhance your ability to exploit an opportunity?      
1. He would provide the statistics of drunk driving and the fatality rate based on a given area if needed. Also, he thinks this issue is not publicized enough and needs to be spoken about in schools so that students understand the consequences as they get older.

Market expert

1. Who they are and what their background is.
1. Nicole, student at FIU, who came to visit UF last weekend for a friend’s birthday. She is in Alpha Xi Delta.
2. How this person is a “market expert”
1. She has been exposed to peer pressure by deciding to get in a car with an intoxicated driver.
3. A description of how you found the person and contacted the person.
1. She came to visit UF and I had the opportunity to ask her a few questions.
4. The nature of the exchange: what favor did they do for you? What is the return expectation? 
1. She did not want to give all the details, but we were able to spend some time conversing about this issue. She was exposed to peer pressure in high school when some of her friends decided to drink and drive on multiple occasions. She realized after one bad experience that she was making the wrong choice not only by putting herself in danger but also her friends that were driving intoxicated.
5. How will including this person enhance your ability to exploit an opportunity?
1. She is someone that has firsthand experienced one of the issues that I have spoken about when it comes to being exposed to peer pressure and intoxicated driving. Also, I have gained insight on what people have experienced instead of just making up scenarios. 

Supplier

1. Who they are and what their background is.
1. Thomas, manager at Best Buy.
2. How this person is a “supplier”
1. He works at Best Buy, which sells different kinds of breathalyzers for personal use. I would be able to compare the different products and see what sells better based on size, quality, color, etc. to better my product.
3. A description of how you found the person and contacted the person.
1. I called a store and asked to speak to a manager for a school assignment.
4. The nature of the exchange: what favor did they do for you? What is the return expectation? 
1. I explained this assignment and spoke to him about my product. I asked him some questions about the current breathalyzers that are sold at the store and compared them to the product that I would create.
5. How will including this person enhance your ability to exploit an opportunity?
1. He can help me focus on the market that I have created for this product. I can also adjust my product based on the feedback that I receive from what this manager has seen based on the sold products in Best Buy. 

Finding people who knows or belongs in your market is much harder to find. It wasn’t difficult to find people who are advocates for this issue, but it was difficult to find to market expert without being too personal. I feel like I could find people much easier that are more relatable to my product by a second-connection such as my family-friend, Jimmy. Knowing someone directly is much more difficult because this issue, although affects all of society, mostly is involved with the younger generation.